We engineer the System that finds your next customer.
We build customized AI solutions. We pair them with talented salespeople. Together, they handle your business development — so you can focus on your product and your customers.
Thirty seconds with Ethan, our founder.
THE PRINCIPLE
A campaign ends. A system compounds.
One buys activity that stops when the spending stops. The other builds something that keeps getting more accurate the longer it runs.
A campaign runs on a calendar. A system runs on signals.
It reaches accounts when someone scheduled it to. Ours reaches them when something changes.
A campaign forgets. A system learns.
Every reply, every meeting, and every dead end updates the model that decides who gets contacted next.
A campaign is rented. A system is owned.
We build inside your stack, on your data. If we stop working together, it keeps running.
THE INTELLIGENCE LAYER
Finding the companies worth your time.
Before anything else happens, we build a picture of who actually buys from you, then go and find every company that fits it.
01
A campaign runs on a calendar. A system runs on signals.
It reaches accounts when someone scheduled it to. Ours reaches them when something changes.
02
A campaign runs on a calendar. A system runs on signals.
It reaches accounts when someone scheduled it to. Ours reaches them when something changes.
03
We research each company on two axes: what it is, and what it runs.
Firmographic research covers the shape of the business. Technographic research covers the systems it already uses. That second one matters more than most teams realize, because the software a company runs today often decides whether it is a real prospect at all.
04
We resolve and verify the actual decision makers.
We identify the people who decide and the people who influence them, then verify each record before it enters the system. Sources run in sequence until a record is complete, rather than accepting whatever the first one returned.
05
We clean everything against your CRM.
Records are deduplicated and matched to what you already have, so nobody on your team is surprised by an existing customer or an open opportunity showing up as a new lead.
INTENT SIGNALS
Fit tells you who could buy. Intent tells you who is moving.
A perfect-fit company that is not thinking about the problem is a bad conversation. We monitor your market for change, and let that decide the order of everything.
What we watch for
- Hiring activity that reveals a new initiative, a gap, or a team being built out
- Technology changes: systems added, removed, or being evaluated
- Funding, expansion, acquisitions, and leadership changes
- Research behavior on review and comparison sites
- Engagement with your own site and content
- Public and regulatory events specific to your industry
Every account carries a score that combines how well it fits your ICP with how much movement we are seeing right now. Signals lose weight as they age, so a score reflects what is true this week rather than what was true last quarter. When an account crosses the threshold, it moves into the active queue. Everything else stays monitored, and nothing gets contacted simply because it was next on a list.
AT SCALE
Account-based, without the account limit.
Real account-based work is usually reserved for a top 100 list, because researching accounts by hand does not scale. Automating the research removes that limit.
How it usually works
- Deep treatment for a hand-picked shortlist, generic messaging for everyone else
- Timing set by a calendar rather than by anything happening at the account
- Research that stops at company size and job title
- One sequence for everybody, whatever stage they are at
- No loop back, so the same weak patterns repeat at volume
How we do it
- Every account in your addressable market gets researched, not just the top tier
- Timing driven by signals, so contact happens when something has actually changed
- Messaging built from what the research found about that specific company
- Sequencing matched to the account’s signal profile and where it sits in the funnel
- A feedback loop, so what earns replies changes what gets sent next
Depth used to be the thing you traded away for scale. That trade is no longer necessary.
The Handoff
The system warms the account. A person earns the meeting.
We build customized AI solutions. We pair them with talented salespeople. Together, they handle your business development — so you can focus on your product and your customers.
- Works the accounts the system has already identified and warmed, rather than a cold list
- Makes the calls, with the full research on the account in front of them
- Qualifies against criteria we agree with you before anything starts
- Facilitates the introduction to your team and stays on it until the meeting happens
- Feeds every outcome back into the model, so the scoring learns from real conversations
The system
Finds, researches, scores, warms.
The person
Calls, qualifies, introduces, closes the loop.
THE BUILD
What actually gets built.
Every engagement leaves working infrastructure behind. Built in your environment, running on your data.
- Research agents
Run account and contact research continuously, so your target list stays current instead of going stale after kickoff.
- Scoring and routing workflows
Decide which accounts are ready, in what order, and what should happen to each one next.
- Enrichment pipelines
Keep records complete and verified as contact data decays, which it does constantly.
- CRM and RevOps architecture
Pipeline stages, properties, and automation, so all of this intelligence lands somewhere your team can actually use it.
- Reporting
A live view of what the system is finding, scoring, and producing, inside your own CRM.
THE FIRST 90 DAYS
What happens, and when.
Modelling
We go through your won and lost deals, your product, and your market, and agree on exactly who to go after first. This is the only stretch where we need real time from you, usually a few hours total.
Build and deploy
Research agents, scoring, enrichment, and reporting get built around your market, and your CRM gets organized to hold it. Most of our clients have a full system running inside six weeks.
Calibration
Real responses beat any assumption we started with. Scoring thresholds, signal weighting, and messaging all get tuned against what your market actually does.
Compounding
The model gets more accurate every month, and your cost per qualified conversation falls. Several of our clients reach profitability on the engagement between month three and month five.
Want to see this mapped to your market?
Tell us who you sell to and we will walk you through what your version of this looks like, from the model to the signals to the reporting.