How GreaterScale helped
GreaterScale embedded with Boon to take ownership of sales operations and outbound growth. From foundational CRM infrastructure to AI-powered campaign execution, our team designed and implemented a complete revenue system built to scale.
Strategies Implemented:
- Rebuilt Boon’s CRM ecosystem with custom pipelines, automated sequences, deal stages, and backend workflows, all integrated into HubSpot.
- Deployed AI agents that gather real-time intent data to identify and surface qualified buyers across multiple channels.
- Launched automated, personalized outbound across email, LinkedIn, and cold calling, tailored to different ICPs.
- Ran targeted experiments across 9 industries and multiple personas to identify the most responsive segments and channels.
- Vetted, hired, onboarded, and trained SDRs, equipping them with playbooks and tooling for sustained outbound execution.
- Partnered with Boon’s marketing agency and event team to ensure synchronized messaging across all touchpoints.
Let’s talk results
- Sourced $280,000 in ARR directly through outbound campaigns and AI-driven prospecting.
- Supported the close of $315,000 in ARR through pipeline automation, optimized handoffs, and nurture sequences.
- Delivered ROI within 4.5 months of engagement start.
- Turned HubSpot into a fully operational RevOps hub with automation, integrations, and scalable workflows.
- Built and trained an SDR team equipped to sustain and grow outbound independently.