How GreaterScale helped
GreaterScale overhauled Metquay’s outbound and pipeline operations, deploying AI agents and automation systems that turned a manual sales process into a scalable revenue engine.
Strategies Implemented:
- Launched AI agents for outbound prospecting across multiple channels, with intent data gathering used to tier and prioritize target accounts based on real buying signals.
- Built automated, personalized outreach sequences targeting the highest-fit accounts by tier and stage in the buying journey.
- Deployed pipeline automation across the full sales and operations cycle, covering nurture campaigns, follow-up reminders, quote generation, proposal delivery, and deal progression workflows.
Let’s talk results
- Sourced $753,000 in one-time revenue through AI-driven outbound and precision account targeting.
- Sourced $185,000 in ARR, adding durable recurring revenue to Metquay’s business.
- Delivered ROI within 5 months, despite long deal cycles typical of the lab tech space.
- Streamlined Metquay’s sales and operations process end-to-end, reducing manual overhead and accelerating time to close.